SAQCause

SAQCause, a continuous give-back initiative where we donate a percentage of our proceeds to various local charitable initiatives. SAQCause was piloted in May 2020, with a giveback programme to the Egyptian Food Bank, where 25% of proceeds throughout the month of Ramadan were donated to alleviate the repercussions of COVID-19. We are currently setting up SAQCause to have a permanent giveback line with certain products’ proceeds being continuously donated to relevant charitable initiatives and organisations.